{'It’s like they’ve erupted out of someone’s subconscious': the way horror has taken over today's movie theaters.
The largest surprise the cinema world has encountered in 2025? The resurgence of horror as a dominant force at the British cinemas.
As a category, it has remarkably outperformed previous years with a annual growth of 22% for the British and Irish cinemas: £83,766,086 in 2025, against £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a film industry analyst.
The big hits of the year – a recent horror title (£11.4m), another hit film (£16.2 million), the latest Conjuring installment (£14.98 million) and the sequel to a classic (£15.54m) – have all stayed in the theaters and in the public consciousness.
Although much of the industry commentary focuses on the unique excellence of prominent auteurs, their successes indicate something shifting between audiences and the category.
“I’ve heard people say, ‘Even if you don’t like horror this is a film you need to see,’” explains a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But outside of artistic merit, the consistent popularity of horror movies this year indicates they are giving moviegoers something that’s much needed: catharsis.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a horror podcast host.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a respected writer of classic monster stories.
Amid a current events featuring conflict, immigration issues, political shifts, and climate concerns, ghosts, monsters, and mythical entities connect in new ways with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an performer from a popular scary movie.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Experts reference the surge of early cinematic styles after the the Great War and the chaotic atmosphere of the early Weimar Republic, with movies such as early expressionist works and the iconic vampire tale.
Subsequently came the Great Depression era and Universal Studios’ Frankenstein and The Wolfman.
“Consider the Dracula narrative: an outsider from the east brings a corrupting influence that permeates society and challenges its heroes,” notes a commentator.
“Thus, it mirrors widespread fears about migration.”
The specter of migration shaped the just-premiered supernatural tale a recent film title.
The filmmaker clarifies: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the modern period of acclaimed, socially switched-on horror started with a brilliant satire released a year after a contentious political era.
It ushered in a fresh generation of horror auteurs, including a range of talented artists.
“That period was incredibly stimulating,” recalls a director whose film about a murderous foetus was one of the period's key works.
“I think it was the beginning of an era when people were opening up to doing a really bonkers horror film which had arthouse aspirations.”
This creator, now penning a fresh horror script, notes: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reconsideration of the genre’s less celebrated output.
In recent months, a new cinema opened in London, showing obscure movies such as a quirky horror title, The Fall of the House of Usher and the 1989 remake of the expressionist icon.
The fresh acclaim of this “rough and rowdy” genre is, according to the theater owner, a direct reaction to the calculated releases churned out at the cinemas.
“It counters the polished content from big producers. The industry has become blander and more foreseeable. Numerous blockbusters share the same traits,” he states.
“On the other hand, [these indie works] feel imperfect. They seem to burst forth from deep creativity, free from commercial constraints.”
Horror films continue to upset the establishment.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an expert.
In addition to the return of the insane researcher motif – with multiple versions of a literary masterpiece upcoming – he forecasts we will see fright features in the near future responding to our current anxieties: about tech supremacy in the near future and “monstrous metaphors in power structures”.
At the same time, a religious-themed scare film The Carpenter’s Son – which depicts the events of Mary and Joseph’s struggles after the messiah's arrival, and includes famous performers as the holy parents – is planned for launch soon, and will undoubtedly send a ripple through the faith-based groups in the America.</